Disney World's celebration campaign viral marketing chain spam e-mail on Tourism Central Florida

Disney hopes e-mail campaign delivers some buzz Unfortunately the Orlando Sentinel comment area uses a visual captcha code, so is not accessible.

The offending chain letter web site:

Disney Parks Pass It On Chain viral campaign

It bombs for three reasons.

1. It's viral, so, a chain letter.

2. It's an address and information collector.

3. Last but certainly not least, it uses a visual verification captcha code, so people with visual impairments are locked out, descriminated against, unable to use the site. Way to go, Disney!